If we speak about marketing in general the first thing you do is to define your target audience. Who are the people you want to reach out? Who wants the product you sell or who could be interested in the things I write? Every company should know who their target audience is!
What’s a market?
If a company sells a product, than all potential customers are the market. For example if a company sells sunglasses, than everyone interested in buying sunglasses is in the market. Well… you may think that this is a big market and that’s good BUT you have many big competitors with which you have to share the market!
So what is a niche?
If you stay at the example with sunglasses we could choose a more specific market. For example wooden sunglasses! Not everyone wants wooden sunglasses, but there are people who want only wooden sunglasses.
What has fishing to do with a niche?
Imagine a big lake with many fishes. There are plenty of other people fishing at this lake and that’s not good for you, they take away the fish you could have catched but you didn’t because the other ones were faster and better.
So what I would do is to go to a smaller lake nearby where there are less fish BUT I am the only one who fishes there. I am sure that I will catch a fish… at the big lake I am not.
I hope you understood the message! If you have difficulties on choosing a niche, just check out the tutorial on How To Choose A Niche.